C
L
A
I
R
E
D
E
R
O
U
E
N
B
O
O
K
S
The Goude Touch
Photographs by Jean-Paul Goude
Thames & Hudson
2009.
Jean-Paul Goude is one of the world’s most brilliant and unorthodox image-makers.
This book assembles a collection of advertising artwork he created over a ten-year period for Galeries Lafayette – Paris’s most celebrated department store.
Around 200 works, including over 100 working documents, are on show here: drawings, sketches and final images that sparkle with creative vigour. Selected and arranged by Goude himself, they present a gallery of artworks that have not only defined a brand, but have redefined advertising and brand photography as we know them.
Sexy, irreverent and often very funny, this book sizzles with Goude’s frequently risqué sense of humour. He is the enfant terrible behind some of the wittiest billboards in Paris, in perfect control of his medium and with an intuitive sense of chic. Goude has created a modern classic of commercial art. In an inspired moment, Galeries Lafayette gave Goude a rare degree of creative freedom, and Goude responded with some of the best work he has ever made.
£40
